Channel Management Solution Plan
(World Top 500 FMCG Company)
Project Objectives:
Through the establishment of a set of lightweight online process management tools,
the submission, approval, implementation inspection and other work of roles at all
levels are transferred to the online to improve the overall management efficiency.
Solution Plan:
Relying on Wechat Mini-Programme to build a channel management platform for the brand.
Using such platform to move offline process online, including material execution visibility,
budget management, compliance management, photo inspection, communication of standards,
making all processes traceable.
Efficiency Improvement
Visibility improvement
Accuracy improvement
Efficiency Improvement
Visibility improvement
Accuracy improvement
